Kickstart, Grow, or Scale? The Ultimate Guide to Kajabi Plans for Content Creators!

The Creator Economy has transformed how people share knowledge, skills, and passions, turning content creation into a viable business. From online courses and coaching to podcasts, memberships, and digital communities, creators now have more opportunities than ever to monetize their expertise and connect with audiences worldwide. Yet, building a successful content-based business requires more than just creativity; it demands robust tools to manage content, automate marketing, and scale efficiently.

Kajabi has emerged as an all-in-one platform tailored for today’s content creators. Unlike using multiple tools for websites, email marketing, and product delivery, Kajabi combines everything in one intuitive dashboard. With it, creators can design beautiful websites, launch courses, manage subscribers, and build interactive communities without extensive technical skills. It’s designed to scale with creators as their businesses grow, offering specific plans and tools to match different stages of development.

In this article, we’ll explore Kajabi’s four-tiered plans—each crafted for creators at different phases of their journey. Whether you’re starting out with a single idea or ready to expand a full-fledged business, Kajabi has a plan that meets your needs. By choosing the right tier, creators can build a sustainable and streamlined business foundation, leaving more time to focus on their passion.

Kajabi Product Tiers: Which Plan Fits Your Content Creation Journey?

Kajabi offers a range of plans to accommodate content creators at different stages of their business journey, from those just starting out to those who are ready to scale to a large audience. Each plan offers specific features and levels of support, so choosing the right one can help optimize the setup and growth of your business. Whether you’re launching a new online course, running a membership site, or promoting a book, here’s an overview of how each Kajabi tier can serve you.

1. Kickstarter Plan ($55/month billed annually) >> 50% OFF EXTENDED!*

* You pay $27/month - or $324 for the first year - and then pay $55/month starting in 12 months time! - Terms apply - see link above - or * ** at the bottom.

• Ideal For: New content creators with a fresh idea, building a foundation for their business.

• Key Features:

  • 0% transaction fees

  • 50 landing pages

  • 1,250 marketing emails

  • 1 product and 1 funnel

  • 250 contacts and 50 active customers

  • 1 website, Kajabi AI features, and Creator Studio

  • Group onboarding call for guidance

How You Could Use This: If you’re just starting out with a single product or course idea, the Kickstarter Plan is a cost-effective way to test the waters without a large upfront investment. Suppose you’re a creator who’s planning to launch a niche course—say, “Introduction to Mindful Painting” or “Kickstarting Your Podcast.” With the ability to create a landing page, set up a sales funnel, and send targeted emails, this plan enables you to validate your idea and start building an audience.

The Creator Studio and Kajabi AI features streamline content creation and automation, making it easy to manage without needing advanced technical skills. Plus, the 0% transaction fee is great for beginners looking to maximize revenue on each sale.

2. Basic Plan ($119/month billed annually)  >> 50% OFF EXTENDED!*

* You pay $59/month - or $708 for the first year - and then pay $119/months starting in 12 months time! - Terms apply - see link above - or * ** at the bottom.

 Ideal For: Creators with some established audience and a few products or services.

• Key Features:

  • 0% transaction fees

  • Unlimited landing pages and marketing emails

  • 3 products and 3 funnels

  • 10,000 contacts and 1,000 active customers

  • 1 website, Kajabi AI features, Creator Studio

  • Group onboarding call for setup support

How You Could Use This: If you already have a small fanbase and a product to offer, the Basic Plan allows you to build momentum and manage multiple offerings. This might be the perfect tier if, for instance, you’re an author who has already published a book and wants to expand into online courses or coaching sessions based on your content.

With three product slots, you could offer an entry-level course, an advanced course, and a downloadable resource pack, or set up group coaching sessions to connect with your audience personally. The unlimited landing pages and emails allow you to create targeted marketing campaigns to nurture and grow your email list without limitations.

3. Growth Plan ($159/month billed annually) >> 50% OFF EXTENDED!*

* You pay $79/month - or $948 for the first year - and then pay $159/month starting in 12 months time! - Terms apply - see link above - or * ** at the bottom.

 Ideal For: Intermediate creators looking to grow and scale their business.

• Key Features:

  • 0% transaction fees

  • Unlimited landing pages and marketing emails

  • 15 products and 15 funnels

  • 25,000 contacts and 10,000 active customers

  • 1 website, Kajabi AI features, Creator Studio

  • Group onboarding call, advanced automations, affiliate program, custom branding, 24/7 support

How You Could Use This: The Growth Plan is for creators who have validated their ideas and have a few successful products. You might already have a following or have seen success with a book, course, or membership site, and you’re ready to dive into expanding your reach.

The 15 products and funnels provide ample flexibility to diversify your offerings. For example, if you’re a coach, you could offer multiple tiers of coaching programs, a private community for premium members, and a content library for ongoing subscriptions. With advanced automations and the affiliate program, you can streamline your marketing efforts and incentivize others to promote your products, helping you reach more potential customers.

Custom branding and 24/7 support ensure that as you grow, your brand looks polished and you have the support needed to resolve issues quickly, keeping your audience’s experience seamless.

4. Pro Plan ($319/month billed annually) >> 50% OFF EXTENDED!*

* You pay $159/month - or $1.908 for the first year - and then pay $319/month starting in 12 months time! - Terms apply - see link above - or * ** at the bottom.

• Ideal For: Established businesses ready to scale with complex offerings.

• Key Features:

  • 0% transaction fees

  • Unlimited landing pages and marketing emails

  • 100 products and 100 funnels

  • 100,000 contacts and 20,000 active customers

  • 3 websites, Kajabi AI features, Creator Studio

  • Group onboarding call, advanced automations, affiliate program, custom branding, 24/7 support, custom code editor

How You Could Use This: The Pro Plan is for content creators or entrepreneurs who are ready to scale and have a complex range of offerings. If you’re a seasoned creator with a substantial catalog—such as a library of courses, a popular podcast, or a community that demands high engagement—this plan provides the infrastructure to keep up with your growth.

For example, a professional in the wellness space could use the Pro Plan to manage multiple courses, a coaching program, a membership community, and even localized sites for different regions. The custom code editor allows advanced customization to match your exact branding needs, and with support for three websites, you could run separate sites for different types of content, such as coaching, courses, and community.

Additionally, the affiliate program and advanced automations allow for large-scale marketing campaigns and partnerships, making it easier to expand your reach organically.

Final Thoughts

Kajabi’s tiered plans provide flexibility to grow your content creation business at your own pace. From testing new ideas with the Kickstarter Plan to managing a multifaceted content empire with the Pro Plan, there’s a solution for every stage. New creators can find an affordable entry point to validate ideas, while established businesses benefit from advanced tools to scale efficiently. Each tier also provides 0% transaction fees, so you keep more of your revenue. Whatever stage you’re at, Kajabi’s tools make it easier to focus on what matters most: creating and connecting with your audience.

* + applicable taxes.

** 50% off for the first 12 months, then regular price for the remainder of the annual term; billed annually.